I think my pronouncements on previews — avoid them if you can — are pretty well known now and certainly solid. That said, I do break that rule more often than I’d like.
I mean, I watched the “Drops Of God” trailer and thought, “Oh, no, definitely not” and then loved the pilot. (Still waiting for my wine guru Dan to return from Europe to watch the rest together if possible). And fairly recently — probably by watching “Drops of God,” I saw the preview of “Silo” and, yeah, watched it. I mean, it’s not a crime. It’s just a general rule that you’re better off not watching.
But I watched. And the preview worked, because then I watched the show. I’m pretty sure that’s exactly how they drew it up on Promotions.
What really happened is even better. I saw the preview and then mentioned it to my partner, KB, who flipped out (sci-fi nerd) and said that she’d read the books (The “Wool” series that was famously self-published by Hugh Howey). I mean, of course she did. Right in her sci-fi loving wheelhouse. I, on the other hand, had never even heard of “Silo” (she thinks “the Silo series” was added to the “Wool” books?) and was thus unable, as usual, to freak out excitedly.
My partner also doesn’t have Apple TV+ so, yeah, I was not allowed to jump ahead. But here’s the beauty of that — and it’s a thing that I haven’t really been able to imagine myself experiencing in, I don’t know, decades: I played the preview for her and she was instantly swept up, then again as the title rolled, exhilarated that what she’d imagined in her head (the allure of a novel) was now so vividly come to life. In fact, in the first episode it was hard for her to contain herself actually seeing what the silo looked like, how the world made in print and come to life in her brain was now being visualized by Apple TV+ and Graham Yost (“Justified” etc.) who created the show for TV and wrote the pilot episode (only two have dropped — the third is tonight, followed every Friday with another).
I was a little jealous to not be transported — I mean, what, the last time a book I can remember loving got made into something I was desperate to see on the screen was…Watership Down? Who knows. Despite that, and despite not having read the books myself, I too was immediately hooked by the lavish production qualities and visual “feel” of “Silo.” The post-apocalyptic world translated almost instantly. That, you probably don’t need to be reminded, is no easy feat. To feel immediately immersed in something that you believe is real, that tangibly looks like your mind might imagine such a place and the production design pulls you in at every decision — color, lighting, scale, architecture, etc.? Rare.
But will it hold up?
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