Substack "Live" video, using video at all, writing, not writing, it's all here, including the triumphant return of overthinking existentialism (and capitalism!).
Live video makes me nervous on Instagram. They can see if you watch! Which … rude! Why is that their business? The only time I think live video works is if it’s very timely. Political pundits right after the debate, for example. I feel like that ship has sailed with scripted TV. Like say when Game of Thrones was on. Are we really watching the same episode at the same time in the streaming era? Not really. I consider within a week the definition of “keeping up”.
Regarding the Emmys NPR has the Pop Culture Happy Hour podcast. They record it in the wee hours after the award show is done, and the podcast gets delivered in the morning. Good enough! 🤷♀️
Agreed that it’s hard to envision how live video would enhance your brand, and harder to fathom how you could successfully stay the course.
However, the counter argument would be rethinking your concept of engagement.
Rather than simply retrofitting the proven concepts you’re comfortable with, it’s worth considering reaching out to the demographic that natively understands the boundaries of successful video content, and also know how to infuse that content with useful poignant takes.
I’d say start with your kids, and ask them what holds their attention and why. And who are their heroes, or at least the sources they feel compelled to follow.
The best way to succeed in that medium is to hire someone looking for an opportunity that essentially packages your messaging by creating a video landscape where they supply the parameters, and logistically deal with the technical aspects, where your primary role is to inhabit the pre-determined (yet not static) ‘environment’ they’ve established for you to (seemingly) effortlessly drop in your take on whatever the subject is.
Quick, in and out moments that pierce the longer form written dialog/podcast user commitments, into useful timeless morsels that work individually and yet someone string together well.
Instead of trying to solve the problem by resisting the mechanical hurdles, align yourself with someone who innately understands the medium, and can transform your knowledge, and attitude, into readily consumable fare that lands a punch.
Live video makes me nervous on Instagram. They can see if you watch! Which … rude! Why is that their business? The only time I think live video works is if it’s very timely. Political pundits right after the debate, for example. I feel like that ship has sailed with scripted TV. Like say when Game of Thrones was on. Are we really watching the same episode at the same time in the streaming era? Not really. I consider within a week the definition of “keeping up”.
Regarding the Emmys NPR has the Pop Culture Happy Hour podcast. They record it in the wee hours after the award show is done, and the podcast gets delivered in the morning. Good enough! 🤷♀️
OK, now we're all slathering to see video of Tim day drinking in the park while Pepper yells at all the other dogs, "Get off my lawn!"
THAT would be the best use of live video. Ever.
I’d watch live video of pepper sleeping 😀
Agreed that it’s hard to envision how live video would enhance your brand, and harder to fathom how you could successfully stay the course.
However, the counter argument would be rethinking your concept of engagement.
Rather than simply retrofitting the proven concepts you’re comfortable with, it’s worth considering reaching out to the demographic that natively understands the boundaries of successful video content, and also know how to infuse that content with useful poignant takes.
I’d say start with your kids, and ask them what holds their attention and why. And who are their heroes, or at least the sources they feel compelled to follow.
The best way to succeed in that medium is to hire someone looking for an opportunity that essentially packages your messaging by creating a video landscape where they supply the parameters, and logistically deal with the technical aspects, where your primary role is to inhabit the pre-determined (yet not static) ‘environment’ they’ve established for you to (seemingly) effortlessly drop in your take on whatever the subject is.
Quick, in and out moments that pierce the longer form written dialog/podcast user commitments, into useful timeless morsels that work individually and yet someone string together well.
Instead of trying to solve the problem by resisting the mechanical hurdles, align yourself with someone who innately understands the medium, and can transform your knowledge, and attitude, into readily consumable fare that lands a punch.